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Men's Health (British magazine)
The British edition of the American magazine ''Men's Health'' was launched in February 1995 with a separate editorial team, and is the best-selling monthly men's magazine in the United Kingdom,〔(Men's Health overtakes FHM )〕 selling more than ''GQ'' and ''Esquire'' put together. The magazine focuses on topics such as fitness, sex, relationships, health, weight loss, nutrition, fashion, technology and style. The currently editor-in-chief is Morgan Rees; Toby Wiseman is the featured editor.
The UK version has maintained the image of the original US version, in particular by promoting the body care, nutrition and all matters relating to the male universe. The concept of aesthetically-perfect man is an extreme with the presence on the cover of bare-chested muscular male models. Because of this, the magazine has often been criticized for promoting an unattainable model of man. To strengthen the idea of achievability, the staff of the magazine often try out the health and fitness programmes themselves and write about their experiences alongside pictorial evidence. In March 2006, one of the UK writers, Dan Rookwood, appeared on the cover having transformed his body shape while working at the magazine. The staff of German ''Men's Health'' have also appeared on their cover, and UK fitness editor Ray Klerck has appeared on the cover and within the pages of the magazine as a model.
==Cover models==
The cover always has bare-chested muscular American male models and personal trainers like Tom Cortesi, Scott King, Jack Guy, Jim Buol, Gregg Avedon, Russell Brown, Owen McKibbin, Rick Dietz, Bradly Tomberlin and Rick Arango. In 2002, the UK edition started what became a yearly competition to find a reader with a body fit to front the magazine in the hopes that the image of a British "normal guy" would spur other readers to obtain the 'look' and remind them that this kind of physique is obtainable.〔(Men's Health: The joy of pecs )〕
The first winner of the UK Cover Model search was 22-year-old Graeme Peacock,〔(Lift man is model worker )〕 who secured a sponsorship contract with supplement manufacturer Maximuscle. There was no contest in 2003, and in 2004 the contest went annual, with the second winner being Neil Laverty, now represented by Compton Model Agency. Winners for 2005 were Ollie Foster (United Kingdom) and Manuel Mera (Spain). In 2006, 21-year-old Mike Fawkes won the competition, in 2007 Chris Whitlow, in 2008 Kevin Goodwin, in 2009 29-year-old James Bayntun,〔(Pipe fitter makes final 10 to be magazine’s cover guy )〕 in 2010 Kirk Miller. Celebrities such as Jason Statham, Rusty Joiner, Ryan Reynolds, Josh Holloway, Marco Dapper, Gerard Butler, Vin Diesel, Joe Manganiello and Cristiano Ronaldo have appeared on the cover].
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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